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Patagonia: Sustainability Meets Quality  

Photo by 1000slogo.net

Facts:
 

  • Patagonia is an outdoor industry company founded in 1973 by Yvon Chouinard

  • Products: outdoor clothing: seasonal coats, windbreakers, sweatshirts and vests; outdoor gear: waterproof and water-resistant bags and backpacks, water bottles

  • Patagonia makes sure that all fabrics and food are ethically sourced through traceability initiatives and standards

  • Patagonia repairs, recycles and resells customers’ returned garments via the Worn Wear program, which reduces the carbon, waste, and water footprint 

  • Since 1985, Patagonia has pledged 1% of sales towards environmental preservation and restoration 

  • For almost 40 years, Patagonia has supported grassroots groups by connecting people to local environmental action groups via Patagonia Action Works

  • All Patagonia clothing is Fair Trade Certified, ensuring factory workers earn a living wage and receive employee benefits 

  • Patagonia shares stories about sports, activism, culture, design, ecological footprint and food sustainability through films and The Cleanest Line, the company’s blog

  • Patagonia supports social and environmental activism and promotes company events on Facebook, Instagram and Twitter

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Quotations:

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"Patagonia cares about the health of our environment and plans to go carbon neutral by 2025. Our supply chain accounts for almost 100% of our carbon emissions. This goal will help reduce the amount of carbon dioxide in the air, thus helping our planet," CEO Ryan Gellert stated.

CEO Ryan Gellert. Photo by ispo.com

About Statement:

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We're in business to save our home planet.

Video by Patagonia on YouTube

For More Information:
Nina Rodriguez
Public Relations Practitioner
(646) 463-1159
nrodri13@syr.edu

“The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, Spring 2021. All information is intended to be sourced appropriately.” 

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